Checklist for your next Job Interview and SWOT analysis


 Checklist Interview Blog


Prepare yourself

The company

Even if you apply for the same job every time, every company is different and has its own internal culture. Research is an important part of the preparation. You can check on the Internet about the latest news, which could be a subject of the interview. Even if your position is not affected by the respective topic, this shows your interest in the company. Annual reports or social media can also reveal economic information or reflect the general internal culture.


The position

You are applying for a specific position so you should show interest and enthusiasm for it. Take the job description and go through task by task and requirement by requirement. Think carefully about where you have already fulfilled these tasks or where you have been able to demonstrate your professional expertise particularly well. If, for example, "ability to work in a team" is required, the first premature thought is direct: "Yes, of course I am able to work in a team! Take your time and think carefully: Where and when did you show special team skills within your last position? Why was this situation so special and what would have happened if you hadn't been able to work in a team at that moment? Examples such as these show concrete scenarios in which you can prove the requirements.


Your SWOT analysis

The key factor for your success is your preparation and above all it is important that you know your strengths and weaknesses. The SWOT analysis is an excellent tool for this. SWOT (acronym for Strengths, Weaknesses, Opportunities and Threats) is an instrument of strategic planning. Here you must be honest. Only if you know your weaknesses sufficiently can you react with your strengths.

 SWOT Englisch


  • What are your positive aspects, your sales argument?
  • Distinguish between soft skills and hard skills, in other words your expertise and who you are.



  • Think of what you find most difficult in a realistic way
  • Ask friends or colleagues if necessary
  • Your weaknesses should be compensated by the strengths



  • Think about what the new job has to offer in terms of positive aspects, because this will help you to motivate yourself a lot.
  • Integrate your strengths into the opportunities, e.g. by noting "Due to my ability to work in a team, I can help to train new employees in the future".



  • Every job brings with it more or less risks, such as a lot of work, overtime, stress, etc. 
  • Make notes of how you can deal with these risks, e.g. by managing stress with good time management.


The right dress code

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Many companies no longer have a strict dress code, but there are always companies that attach great importance to clothing. You can ask your contact person what the dress code looks like in the respective company. You can also use photos and social media to get a glimpse of the employees in daily business. If you are unsure, you should always wear formal business clothing. Also, do not forget to bring a notebook and pen. You are encouraged to bring the printed job description with you.



The interview

Before the interview

Depending on where the interview takes place, it is certainly advisable to arrive 15 to 20 minutes earlier. This will provide you with a buffer if you have unexpected traffic problems or if the train is cancelled. If you use public transport, take at least one connection earlier. If you use your car, please check the parking possibilities beforehand or ask your contact person.


For the first impression there is no second chance

You should be positive and friendly. Thank the interviewer for inviting you to the interview and a smile can also help to increase sympathy. Show respect to any staff, because you never know who can influence who with regards to decision-making.

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During the interview

Carefully answer the questions during the interview by taking for each question in approximately 1-2 minutes. Show self-confidence by emphasizing what you can do, but never be arrogant. An arrogant attitude is never appreciated. It is important to express self-confidence in a healthy way.

Show interest during the interview, note information and ask relevant and professional questions. It is not about asking questions just because you think questioning could be professional. Contentless chatter is not helpful for the short time of the interview.
Never talk negatively about common contacts, former employers or companies. If you are approached directly, then try to keep negative points general and relate more to your preferences by emphasizing your opinion: "In my opinion...".
Finally, highlight your interest in why you would like to take the position and, in any case, ask for the next recruiting steps. This shows your commitment and gives you the opportunity to stay informed about the process.

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